How buying decisions actually work

Pricing law, returns, tax and delivery — written for people spending their own money. Every factual claim here links to its source.

Buying guidesPricing

How to read a price comparison without being fooled

Comparison tables are ranked by someone, on some basis, for some reason. Five questions that tell you whether the ordering in front of you is working for you or for the seller.

Samuel Adetayo OlaoyeJuly 19, 20262 min read

DeliveryBuying guides

What free delivery actually costs

Delivery is never free; it is priced somewhere. Understanding where changes which offer is genuinely cheapest — and why a basket from three sellers arrives in three parcels.

Samuel Adetayo OlaoyeJuly 12, 20262 min read