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How buying decisions actually work

Pricing law, returns, tax and delivery — written for people spending their own money. Every factual claim here links to its source.

How we workConsumer law

The price you see should be the price you pay

Since June 2022 it has been illegal in Canada to advertise a price you cannot actually buy at. Here is what that changed, and why we rank every seller on the delivered total instead of the sticker.

Samuel Adetayo Olaoye3 min read
TaxHow we work

The same cart costs different amounts in different provinces

Sales tax on an online order follows the buyer, not the seller. The spread runs from 5% to 15% — on a $500 order that is a $50 difference, and plenty of checkouts get it wrong.

Samuel Adetayo Olaoye2 min read
Buying guidesPricing

How to read a price comparison without being fooled

Comparison tables are ranked by someone, on some basis, for some reason. Five questions that tell you whether the ordering in front of you is working for you or for the seller.

Samuel Adetayo Olaoye2 min read